Leading the way forward, locally

Context

When we initially engaged with the team, they were facing significant challenges. As a non-profit organisation made up of mostly volunteers, budget was tight. We also had a very short runway before the actual summit. In three months, we had to revamp their marketing efforts and spread the word about the summit. Rebrands are never easy, especially when you have to inject local flavour to an internationally renowned brand. Although the responsibility was great, we did our best to build robust design and brand communications for them to transition to.