Dreams need tangible unique selling points too

Context

It started with a wonderful culinary experience, and soon after, a business. Sometimes the birth of a brand begins from a single moment. The owner of Maelstrom realised that the perfect dinnerware could elevate her culinary experience, and it was a gift she wanted to share with others. But a gift in the business climate may get lost in the cacophony of competition. How then do we get others to partake in this gift? How would Maelstrom set itself apart from the rest? Were interesting products enough? These were questions to be asked as we helped fill in the gaps for Maelstrom.