When the niche becomes available to the masses

Context

A common difficulty we face in our line of work is helping brands in industries that are not exactly mainstream. When an industry is very niched, oftentimes it is difficult to garner eyeballs to its content. Traditional Chinese Medicine (TCM) happens to be one of such industries. When it came to Liang Yi TCM, we did not want to be comfortable. We wanted to push the boundaries content-wise and branding-wise. We wanted Liang Yi TCM to be well-received by the masses. Such a big push requires much work, and we’ve already begun to see progress.