Ushering in Chic Island Vibes into Your Home

Context

Filled with beautiful statement rattan furniture and decor pieces, Island Living is a life force on its own. This was something we wanted to share with the local masses, but could not do so with just beautiful product images. In order for people to recognise its organic charm, we had to give people a wider taste test of its character. In a time where reels were gaining popularity fast, we gave Island Living a larger voice by pivoting their marketing efforts into regular reels and more UGC content. We also started their collaboration with influencers.